Initially, the project was to design a few products for Halloween, but after some goofing around with different designs I thought it would be cool to create a special merch drop that would create more hype and better sales. After creating some branding assets and designs I pitched my idea to the Creative Director and the Marketing Director and they greenlit the project. Our team created a special ad campaign, a special promotion for the holiday, and an event page on the website to house the designs. We created 7 limited time t-shirt designs for the drop as well as various themed products. I was responsible for helping the Creative Director design the look and feel of the event’s marketing materials, graphics for the clothing, and primary logo/ mark used for the event.