Aaron Varshay

In The Mountains of Madness

Album Cover - Artwork - Typography - Creative Direction

Album Cover - Artwork - Typography - Creative Direction

Overview

In the Mountains of Madness was a compilation of original songs by Trevor Turner. It was also his first solo album. I designed the album cover artwork, and typography, as well as a simple visualizer utilizing the album art for use on Youtube.

In the Mountains of Madness released on all major music platforms in 2022 alongside a playlist of Youtube videos.

Approach

In the Mountains of Madness was a compilation of personal songs written by Turner without a running narrative or theme. I wanted to help Turner create a connecting fiber that would tie the songs together as an album and build upon his heartfelt work.

Inspired by the title (In the Mountains of Madness), Turner and I decided to **create an image for the cover that imagined the album as though it took place in a surreal fictional world. Each song could then take on a dual meaning as not only a vignette of Turner’s life, but also a piece of his story inside “The Mountains of Madness.”

The final album art depicted a character about to embark into this strange and mysterious place with features of the world inspired by song titles such as “Green Sunrise,” “Pyramid,” “Hourglass,” & “Red Sunset.” I designed the typography for the album to reflect the power and wisdom of this place as well as its strangeness.

Year

2022

Client

Trevor Turner

Responsibilities

Creative Direction, Graphic Art, Motion Design, & Typography

Project Link