Role

Creative Direction, Illustration, Merch Design, & Packaging Design

Brief

Oathbound needed a cohesive visual identity and compelling illustrations for their first LP, Colors in Grey, that would span cover artwork, promotion, merchandise, and packaging.

Creative Direction

I connected the campaigns visuals around themes of transformation, light in void, and stone figures shattering. These motifs encapsulated Colors in Grey's messages around re-emergence, breaking through, and were translated into a cohesive visual system that bridged the album's cover art, music videos, and merchandise for the album release.

Deliverables

• Album Cover

• 2 Single Covers

• Digipack Packaging

• 3 T-Shirt Designs

• 1 Long Sleeve Shirt Design

• 1 Tour Poster

Results

• The 'Fallen Rider' shirt design nearly sold out it’s first run of shirts on tour, and is a best seller at their merch table

• All merch designs sold well, made returns for the band, and have needed to be re-stocked

• Colors in Grey released with a strong, cohesive visual identity