My main consideration was to preserve elements of the first book’s color, mood, and tone while also enticing readers with the new narrative of the book. Trying to preserve some mystery, I hinted at some of the narrative elements (the dog, the card, and the upscale group of men) without giving away exactly how they’re associated with the story. I then paired that with the aesthetics of the first book (bright red type, dramatic blacks, silhouetted figures, and pops of color/light) to finalize the look.